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Whirlpool- An American Multinational Manufacturer and Marketer of home appliances founded on November 11, 1911, headquartered in Benton Charter Township, Michigan,
The United States. It markets Whirlpool, KitchenAid, Amana, Maytag, Gladiator GarageWorks, Bauknecht, Jenn-Air, Consul, Brastemp, Estate, Inglis.
Only in U.S. you can find Whirlpool's eight manufacturing facilities: Amana, Iowa; Cleveland, Tennessee; Ottawa, Ohio; Findlay, Ohio; Marion, Ohio; Tulsa, Oklahoma; Clyde, Ohio; Greenville, Ohio;
Whirlpool obtained KitchenAid related to Hobart Corporation, in 1986. In 1987 Whirlpool started compact washers business in India. By the end of 1988 Whirlpool decided to close most of its manufacturers in the St. Joseph, Michigan area. With a joint venture known as Whirlpool International, Whirlpool became world's largest manufacturer of major appliances. Whirlpool Appliance Parts also acquired the Roper brand and Bauknecht of Germany.
In late 1980s Whirlpool Appliance Parts started its business in Indian market with a strategy and tied with TVS Group by establishing its first Whirlpool manufacturing in Pondicherry, and manufactured washing machines. Next, in 1995, Whirlpool entered into refrigerator business by acquiring Kelvinator India Limited. Next to this Kelvinator and TVS merged to found Whirlpool of India Limited headquartered in Gurgaon and three in Pondicherry, Pune, and Faridabad by expanding its business in refrigerator, washing machines, air conditioners, microwave ovens. The company introduced a 24-hour help-line. In 2011, Whirlpool celebrated its 100th Anniversary and revealed its Anniversary logo and updated its main logo.
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